Sponsorship and Children's Literature

Make a name for yourself

Searching for innovative means of marketing a brand should be the goal of all communication businesses as they look to stand out from the thousands of messages bombarding the public every day.

Sponsorship, whether of an international event or a local football team, can imbue your brand with an authority or empathy that can create an instant effect or a residual memory.

But effective sponsorship is not the simple adding of a logo or endorsing a participant. The key is to stretch the opportunity to reach as many of your potential customers in an engaging way as possible.

Post Script Productions has worked with Asda in supporting local Welsh rugby and the ECB in its promotion of Kwik Cricket. But it has worked with smaller businesses to expand a low- level sponsorship to become a multi-layered communication programme.

Take a look at the attached case history for Middleton Railway .

And gauge for yourself

Kwik
Cricket


Railway
Book 1


Railway
Book 2